Monday, July 28, 2014

Finding a Great Ghostwriter


Finding a great on-line ghostwriter is crucial to getting the content you need for six-figure success in your online business.

There are a lot of people out there claiming to be ghostwriters and desperate for work. Unfortunately, too many are simply article "spinners" providing you with web content that barely passes Copyscape.
Here's an essential guide to help you find the right ghostwriter for your job.

Where to Start Your Search In Finding a Great Ghostwriter

Searching for "ghostwriter" on Google, Yahoo!, or Bing will bring results in off-line (print) ghostwriters, on-line ghostwriters, and ghostwriting software.
Print ghostwriters write content for printed publications. There is a huge difference in print content and web content. Print content will not bring the results you are looking for.

Ghostwriting software provides nothing in original content. Instead you will end up with plagiarized, re-ordered content that will certainly turn off your visitors who will then click off your site.
For custom-created, unique content that will put your website on the front page of Google, search for a ghostwriter who specializes in writing on-line content.

When using a search engine, refine your search terms. Include phrases such as:
  • web content writer or ghostwriter
  • article writer or ghostwriter
  • blog writer
Other places to find freelance ghostwriters are online service marketplaces like elance or odesk.
Found a Couple of Ghostwriters? Check Out Their Websites
Perhaps the best way to see how well the ghostwriter writes is to check out the content on his own site. A ghostwriter's website should contain:
  • their profile or bio
  • sample content
  • client feedback
  • services offered
  • cost of services
When reading the profile or bio, look for any areas of expertise the writer may have. Does the writer have any personal experience in your niche? Having specific niche experience is not necessary for a good, versatile ghostwriter, but sometimes a personal touch to your content is nice.

Actual content the ghostwriter wrote for others is confidential, so don't look for any of that. However, the samples available should be diverse in subject. Look for at least 3 different topics or niches.
Also check for samples of different styles of content, such as blog posts, articles, e-mails, snippets of mini-reports, or e-books. Complete samples may not be offered to deter those who may plagiarize the ghostwriter's work.

Check the client feedback. Read about the experience others had with this ghostwriter.
Look for what services are offered. Make sure the ghostwriter can provide what you need.
When evaluating the cost of the service, be sure it is within your budget. Don't waste your time or the time of the ghostwriter if you can't afford the service.

 Look for Experience in Writing Web Content
 To be fair to the ghostwriters just starting their business, look for experience in general writing. Google the ghostwriter's name and look for published content. Check for published articles at EzineArticles, Associated Content, and similar sites.

Look for Experience in Internet Marketing
The best ghostwriter for your online business is one who has experience in internet marketing. Look for knowledge or experience in article marketing, writing SEO content, email courses, and other areas within internet marketing.

Having experience in internet marketing is not a prerequisite to being a good ghostwriter, but it does help you in getting the web copy you need to convert your visitors to customers!

Email the On-Line Ghostwriter with Any Questions
If you like what you have seen so far, email your potential ghostwriter with any questions you may have. These questions could include:
  • Is the ghostwriter taking on any new clients? Great ghostwriters are often completely committed and hard to book!
  • What is the ghostwriter's primary language and country of origin? This is important to ensure your content is written for your specific audience.
  • Would the ghostwriter be willing to provide you with a small sample of content focused on one of your specific keywords?
One Final Step in Finding a Great Ghostwriter
Once you have narrowed your choice to two or three ghostwriters, contract for pay a small portion of work to each. Then judge each based on the results. Evaluate each in the following areas:
  • Did they follow your instructions?
  • Did the quality of writing match the price for the service?
  • Style of writing; was there one particular style that most closely reflected your own?
  • How easy were they to work with?
  • Timeliness. Did they get the job done on time?
  • Did they "over-deliver"? Was the job done earlier and better than you contracted for?
  • Was there any one that you just "clicked" with and would enjoy working with?
When You Find a Great Ghostwriter
Once you have found that great ghostwriter, don't lose him. Keep your ghostwriter busy writing content for you. It will be a win-win situation for both of you.
Treat your writer well and you will be your ghostwriter's preferred client.

Think of a great ghostwriter as a silent business partner with one major difference-when your profits soar you won't have to split them!
For more information on finding and using ghostwriters to create your web content, go to [http://www.theghostwritingpro.com]
Sterling Mayson, a professional on-line ghostwriter with extensive internet marketing experience, is the "ghostwriting pro". Sterling specializes in custom-crafting unique content you can cash in on, creating your content [http://www.theghostwritingpro.com] so you don't have to!

Article Source: http://EzineArticles.com/?expert=Sterling_Mayson

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